Why artificial intelligence is crucial for sales to bridge the customer chasm
August 30, 2018
Today’s customers have more choice and buying power than ever before, and they expect unprecedented levels of contextualization and personalization. The latest wave of technology, led by Artificial Intelligence (AI), may be the first time the sales team has an opportunity to harness a new technology before consumers do, to turn the tables and find
Read More
IBM Showcases Artificial Intelligence Superiority with Project Debater
August 23, 2018
The IBM algorithm Deep Blue beat chess champion Garry Kasparov in 1997. It was 2011 when IBM’s Watson won the game show Jeopardy. Shortly after, the IBM Research team was ready to go beyond game playing and began to brainstorm the next feat to challenge an artificial intelligence algorithm. They decided to create an AI algorithm
Read More
How to Use AI Throughout The Insurance Value Chain, Starting with Sales & Distribution
August 16, 2018
How can insurers meet increased customer expectations at a lower cost? AI-powered care delivers on a future vision of customer service with an opportunity for savings of 30 percent by, for example, driving customers to digital experiences. In this post, I will explore how to apply AI using an intelligent customer engagement (ICE) framework. How
Read More
From automation to opacity: Overcoming marketers’ AI anxieties
August 9, 2018
Artificial intelligence is revolutionizing businesses across industries. More than half of the executives surveyed in a 2017 PwC report said that AI solutions were already increasing their companies’ productivity. As usual, marketers are at the forefront, embracing AI at a particularly rapid pace. But while any new resource can create excitement in some, it can make others
Read More