July 2019 - Nitrobots

Should Law Firms Use Chatbots Rather Than Mobile Forms?

July 25, 2019

You may have noticed that Chatbots are replacing mobile contact forms. The trend is not limited to retailers, airlines and hotels. It is also taking place on law firm websites. Should law firms abandon mobile forms and go entirely to Chatbots? Mobile forms may still have a place, especially on law firm sites, where the

Why salespeople should not fear AI

July 18, 2019

Concerns about sales professionals being automated out of a job are still commonplace, but artificial intelligence is vital to navigate an increasingly complex customer journey. Ex-prime minister David Cameron has taken a job at Affiniti, one of the world’s largest artificial intelligence companies, which specialises in the use of AI in sales. As chair of the company’s

AI, Martech and Customer Experience – The Way of Marketing

July 4, 2019

“Most brands only use 20% of the tech stack they pay for … you have to question whether our money is being best spent in that area. That is something I found was really missing from the Palais this year.” – Australian marketer in Cannes 1. How to touch your customers, in a good way