How are AI and data-driven campaigns changing sales and marketing?
August 29, 2019
AI is already having a major impact for sales and marketing teams, especially when it comes to lead generation, but as the technology progresses, there will be even more advantages to the reach it can make in the future. Think of sales and marketing campaigns in a traditional sense and you may well dream up
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AI’s Role in Driving the Sales Experience
August 22, 2019
Much has been made of AI’s role in serving customers, and AI-supported smart devices have invaded homes everywhere — Amazon’s Alexa was even used to order millions more Alexas as Christmas presents in 2017. Artificial intelligence is embedding itself in our technology-obsessed culture, but not every industry has taken advantage of AI’s utility. Adam Honig and his co-founders at Spiro
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Five Ways To Use AI In Marketing Today
August 1, 2019
Recently I was asked, “As an agency, how are you using AI within your marketing?” And honestly, the question gave me pause. I know we are using AI, but could not answer exactly how. Since it was (and is) a really valid question, I wanted to have a really good answer the next time someone asks. Artificial intelligence
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